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Harris Poll EquiTrend® study puts AAA Insurance at top for 2nd consecutive year
AAA Insurance has earned “Brand of the Year” status in the property and casualty category, according to the prestigious 2017 Harris Poll EquiTrend® study.
“AAA – The Auto Club Group has been providing our members with insurance they can trust for over a century,” said Jeanine Raquet, Executive Vice President of Insurance Operations. “We are proud to provide exceptional customer service and outstanding insurance products to help consumers prepare for life’s unexpected events. It’s a great honor to be recognized as the top property and casualty insurance brand for the second year in a row.”
Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 100,000 American opinions on more than 4,000 brands across nearly 450 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.
AAA Auto & Home Insurance received the highest numerical Equity Score among Property & Casualty insurance brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of property and casualty insurance brands.
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.